Pengaruh Bauran Promosi Terhadap Kepuasan Nasabah Melalui Keputusan Menggunakan Kredit Produktif di Bank Riau Kepri Kedai Sabak Auh

One of the networks Bank Riau Kepri Siak Branch is Sabak Auh shop which expected to be able provide productive credit marketing and become a market leader for similar products in terms lower interest rates than other banks. Customers Kedai are retail customers there no collaboration with cooperatives or institutions offering their members. This different from office units network have cooperation providing study aims analyze effect promotion mix on decision use credit. The customer satisfaction. satisfaction through population this were all (KUKM KUM) at 2021 spread across sub-district as many 161 people. While sample used 118 data primary secondary data, while collection technique questionnaire. analysis research Structural Equation Model. results showed that Promotional Mix had positive significant has visitor goals. an And affects customer's goals